How to get donors during a collection

Back to: Help a Child, Help a Family Organiser’s Course

Distribution of flyers

Flyers will be distributed at the entrance of the shop where two Lions volunteers will greet customers and briefly explain the collection. A good way to start is with a few words of greeting, such as: “Good morning and welcome! We are collecting goods for families with children.”

It is important to keep the introduction short (2-3 seconds) and flowing so as not to distract customers coming into the shop. When handing out the flyer, it is also a good idea to have a simple way of explaining the idea of the collection.

If the customer seems busy or doesn’t want to talk, a smile and a short thank you will do.

Never fail to give out a flyer because the customer doesn’t seem to be a target group – anyone can be a donor.

Examples of short fundraising presentations 🇫🇮 🇸🇪

A good approach for customers could be, for example, “Would you like to help families with children in need? By buying one extra item from this list and bringing it to us, it’s easy. We’ll deliver the goods.”

See below for examples of elevator pitches used in flyer distribution:

Frequently asked customer questions and how to answer them

Customers may ask questions. Please be prepared to answer clearly and briefly.

Frequently asked questions (FAQ)

What can I donate?

Please list the items requested by the distribution channel for which there is the greatest need.

In general, donation items are excellent:

non-perishable dry food
canned food
hygiene products
baby supplies and toys

Where do donations go?

Donations go to local families with children through our partner. Please let us know the name of your partner.

Why this particular collection?

It’s an easy way to help! You can buy one extra item while you do your own shopping and bring it to us.

Have you encountered other questions? Suggest them in the FAQ:

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It is also important to be prepared for unexpected situations. For example, you may encounter someone who needs help themselves, such as food assistance or information about services. If you encounter someone who needs help, think in advance about how to direct them to the right person.

The importance of positive interaction

A good attitude and friendliness are key to successful leafleting. Smile, say hello and thank donors. Even if you are talking to another volunteer, remember to keep a frontal face towards the customers and be ready to meet them.

Keep the atmosphere open and positive, but avoid being overly intrusive. If the client clearly refuses contact, respect that. Also, do not block the customer’s passage at the entrance or in the car park, but try to position yourself so that the conversation can flow smoothly without the customer feeling forced to participate.

It is also important that volunteers do not stand to the side chatting to each other or stand in isolation under a canopy. Instead, it is a good idea to keep moving and be actively visible, but with a relaxed and friendly approach.